Consumers Balk at Premium Smartphone Prices

Only a fraction of consumers are willing to pay $1,500 or more for a flagship Apple iPhone or Samsung Galaxy smartphone, suggests an informal ECT News Network survey conducted from April 15 to 22. Fewer than 2 percent of those who took part said they’d be willing to paying such a premium for a handset. New smartphones arrive with almost disturbing regularity. Their prices typically have increased with each new product — unlike other consumer electronics categories, notably TVs, where prices have fallen steadily.

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