Technology

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage reviewed

By @SimonCocking review of Connected Strategy, Building Continuous Customer Relationships for Competitive Advantage. Available from Amazon here. See more book reviews here. Connected Strategy reviewed Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships–while simultaneously driving dramatic improvements in operational efficiency? […]

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