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News Industry Ad Study Knocked as 'Tripe' - MasMaz
Technology

News Industry Ad Study Knocked as 'Tripe'


A study that estimates Google last year raked in $4.7 billion from news content has drawn widespread criticism. That $4.7 billion is a conservative estimate, according to the News Media Alliance, the trade group that released the study. That’s because the estimate doesn’t take into account Google’s advertising revenue from publishers and data collected from news content. The actual value of news content to Google is difficult to quantify because of the ways it uses news to drive traffic, develop its products, and entrench its dominant position.

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