Sure, higher resolution screens and faster processors may be the sexy features pushed by smartphone makers. But, truth be told, most users just want a phone that won’t die by the end of the day.
“Longer battery life” was the top answer from 75% of 1,665 people polled by USA Today/SurveyMonkey last year about the top feature they wanted in a new iPhone. And a Morning Consult poll of more than 1,800 people also conducted last year found 95% chose battery life as the most important feature when selecting a new smartphone.
Clearly smartphone owners favor simple features over flashy hi-tech. The proof? A shatter-proof glass screen and expandable storage came in second and third in the USA Today/SurveyMonkey survey. (Memory size and durability were second and third in the Morning Consult poll.)