T-Mobile CEO John Legere will leave the company’s top job after his contract runs out on April 30, 2020, T-Mobile announced today. Mike Sievert, T-Mobile’s president and chief operating officer, will replace Legere as CEO on May 1.
Legere, who became CEO in September 2012, revived a struggling company and led the “Un-carrier” strategy that pitched T-Mobile as a customer-friendly alternative to the AT&T/Verizon duopoly. T-Mobile’s Un-carrier moves changed some of the punitive business practices that mobile carriers routinely inflicted on customers.
But Legere’s T-Mobile also helped lead the way in making throttling of streaming video a standard industry practice. T-Mobile was punished by the federal government in 2016 for failing to adequately disclose speed and data restrictions on its “unlimited data” plans, and like other carriers, it sold its customers’ real-time location data to third parties. Legere often offered better deals than competitors, but US wireless prices still rank among the most expensive in the world.