Technology

AI creates the perfect(ish) Nike commercial after studying 7 years of ads


Working in advertising can’t be easy. For every “I’m lovin’ it” or “Just Do It” there’s thousands of crappy, forgettable slogans that never caught on. But it’s nearly 2020 and that means the brave front-line marketers tasked with capturing our hearts, minds, and wallets have a powerful new ally: Artificial intelligence. Take this unofficial Nike advertisement that a neural network spit out after being trained on seven years worth of the company’s commercials: TNW caught up with the faux-advertisement’s creator, Jean-Baptiste Le Divelec, via email, who shared their inspiration for the project with us: I work in advertising as a…

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