How certification can promote responsible innovation in the algorithmic age

In an age of more and more powerful autonomous and intelligent systems (A/IS), how does industry retain trust with its customers? Hardly any means has been available to organizations for credibly communicating to their customers—and maybe even their own employees—the trustworthiness of their operations and use of A/IS. In the absence of such a method, often uninformed fear, uncertainty, and doubt of A/IS has festered. Moving forward, concerns about the unintended consequences of artificial intelligence and A/IS and lack of trust could hold back the advancement of revolutionary technologies with tremendous, far-reaching potential for benefiting humanity—across application areas such as improving disease…

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