Technology

TikTok influencers break down how they make money

Hi! Welcome to the Insider Advertising daily for August 10. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

A quick reminder that nominations for our upcoming list of marketing-tech executives are due by Friday. 

Today’s news: How TikTok influencers make money, AT&T’s marketing cuts, and Amazon slashes marketing spend.


Fanjoy

TikTok influencers reveal how they’re making money in 2020 despite the app’s paltry monetization features

Read the full story here.


John Stankey

The third-largest advertiser in the US just laid off a chunk of its consumer marketing team

Read the full story here.


Jeff Bezos

Amazon’s record profits last quarter would’ve been impossible without an accounting change and a huge spending cut. That raises questions about future earnings growth.

Read the full story here.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

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