Technology

Amazon’s Prime Day kicks off on October 13th 

Illustration by Alex Castro / The Verge

Prime Day, Amazon’s annual deals extravaganza, will run from October 13th-14th, the company announced today. Amazon says the two-day shopping event will feature “over one million deals across every category,” including brands like Panasonic, Roborock, Keurig, Under Armour, Coleman, Adidas, Lacoste, Marvel, Ticwatch, and more.

Amazon is aiming to support small businesses on its platform by incentivizing customers to buy from them in the run-up to Prime Day. Starting today until October 12th, Prime members will receive a $10 credit usable on Prime Day by spending $10 at certain small businesses on Amazon. The company is also committing to spending more than $100 million to promote small business through Prime Day and the holiday season.

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