Tag : targeting

Technology

In an experiment, the NYT bought and displayed ads targeting 16 profile attributes to reveal what advertisers think they know about users seeing targeted ads (Stuart A. Thompson/New York Times)

MasMaz
Stuart A. Thompson / New York Times: In an experiment, the NYT bought and displayed ads targeting 16 profile attributes to reveal what advertisers think...
Technology

Facebook's Ad Archive API criticized for lacking info on ads' targeting criteria and being limited to keyword searches, preventing a comprehensive look at ads (Natasha Lomas/TechCrunch)

MasMaz
Natasha Lomas / TechCrunch: Facebook’s Ad Archive API criticized for lacking info on ads’ targeting criteria and being limited to keyword searches, preventing a comprehensive...